The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)
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A crash course on the most dynamic marketing platform today!
Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It’s about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.
The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:
Content marketing and bloggingSocial media marketingWeb analyticsSearch Engine Optimization (SEO )E-mail marketingOnline Public RelationsEarn a Certificate of Achievement Through A Free OnlineExamination!
The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!
From the brand
As a leading global education company, our mission is to partner with educators, learners, and professionals to help them access all the value that education can offer, no matter where their starting points may be.
For over 130 years, we have never stopped innovating to meet the ever-changing needs of educators and learners around the world – and will continue to support and celebrate their efforts every step of the way.
ASIN : 0071743863
Publisher : McGraw Hill
Publication date : January 18, 2011
Edition : 1st
Language : English
Print length : 272 pages
ISBN-10 : 9780071743860
ISBN-13 : 978-0071743860
Item Weight : 13.6 ounces
Dimensions : 6 x 0.64 x 9 inches
Customers say
Customers find this marketing book to be a fantastic introduction to online marketing basics, written in an easy-to-follow “how-to” style that’s particularly useful for novices. They appreciate its readability, with one customer noting it provides enough detail to search out additional information. Customers find the book practical and useful in their work, and consider it worth the price.
AI-generated from the text of customer reviews
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Original price was: $27.00.$14.59Current price is: $14.59.